Try our Standard plan today!
Find out why customers see up to 24x ROI* using the Standard plan. Cancel or downgrade to our Essentials or basic Free plans at any time.
Find out why customers see up to 24x ROI* using the Standard plan. Cancel or downgrade to our Essentials or basic Free plans at any time.
-
Included
Generative AI features -
Included
Advanced segmentation & reporting -
Included
Enhanced automations -
Included
Custom-coded email templates -
Included
Data-driven optimization tools -
Included
Personalized onboarding
Standard
Send up to {numOfSends} emails each month.
Free Trial available for large list sizes
*Overages apply if contact or email send limit is exceeded.
Learn moreGet 15% off our Standard plan
Spend less to grow more with 15% off for 12 months, even if you change to our Premium or Essentials plans. Cancel or downgrade to our basic Free plan at any time.
Find out why customers see up to 24x ROI* using the Standard plan. Cancel or downgrade to our Essentials or basic Free plans at any time.
-
Included
Generative AI features -
Included
Advanced segmentation & reporting -
Included
Enhanced automations -
Included
Custom-coded email templates -
Included
Data-driven optimization tools -
Included
Personalized onboarding
Standard
Send up to {numOfSends} emails each month.
Free Trial available for large list sizes
Get 25% off our Standard plan
Spend less to grow more with 25% off for 12 months, even if you change to our Premium or Essentials plans. Cancel or downgrade to our basic Free plan at any time.
Find out why customers see up to 24x ROI* using the Standard plan. Cancel or downgrade to our Essentials or basic Free plans at any time.
-
Included
Generative AI features -
Included
Advanced segmentation & reporting -
Included
Enhanced automations -
Included
Custom-coded email templates -
Included
Data-driven optimization tools -
Included
Personalized onboarding
Standard
Send up to {numOfSends} emails each month.
Free Trial available for large list sizes
Try our Standard plan today!
Find out why customers see up to 24x ROI* using the Standard plan. Cancel or downgrade to our Essentials or basic Free plans at any time.
Find out why customers see up to 24x ROI* using the Standard plan. Cancel or downgrade to our Essentials or basic Free plans at any time.
-
Included
Generative AI features -
Included
Advanced segmentation & reporting -
Included
Enhanced automations -
Included
Custom-coded email templates -
Included
Data-driven optimization tools -
Included
Personalized onboarding
Standard
Send up to {numOfSends} emails each month.
Free Trial available for large list sizes
*Overages apply if contact or email send limit is exceeded.
Learn moreThe ultimate expert-assisted platform for growth at scale
Get our most comprehensive tools to engage your audience and increase sales, with the dedicated support of experts to migrate your data, provide strategic guidance, and more—exclusive to the Premium plan.
Get our most comprehensive tools to engage your audience and increase sales, with the dedicated support of experts to migrate your data, provide strategic guidance, and more—exclusive to the Premium plan.
-
Included
Unlimited seats & audiences -
Included
Migration support -
Included
Customer success manager -
Included
Priority phone support -
Included
Dedicated onboarding
Free trial available for large list sizes. Call +1 (800) 330-4838 or contact sales.
Premium
Send up to {numOfSends} emails each month.
Free Trial available for large list sizes
*Overages apply if contact or email send limit is exceeded.
Learn more
Free trial available for large list sizes. Call +1 (800) 330-4838 or contact sales.
The ultimate expert-assisted platform for growth at scale
Get our most comprehensive tools to engage your audience and increase sales, with the dedicated support of experts to migrate your data, provide strategic guidance, and more—exclusive to the Premium plan.
Get our most comprehensive tools to engage your audience and increase sales, with the dedicated support of experts to migrate your data, provide strategic guidance, and more—exclusive to the Premium plan.
-
Included
Unlimited seats & audiences -
Included
Migration support -
Included
Customer success manager -
Included
Priority phone support -
Included
Dedicated onboarding
Free trial available for large list sizes. Call +1 (800) 330-4838 or contact sales.
Premium
Send up to {numOfSends} emails each month.
Free Trial available for large list sizes
Free trial available for large list sizes. Call +1 (800) 330-4838 or contact sales.
The ultimate expert-assisted platform for growth at scale
Get our most comprehensive tools to engage your audience and increase sales, with the dedicated support of experts to migrate your data, provide strategic guidance, and more—exclusive to the Premium plan.
Get our most comprehensive tools to engage your audience and increase sales, with the dedicated support of experts to migrate your data, provide strategic guidance, and more—exclusive to the Premium plan.
-
Included
Unlimited seats & audiences -
Included
Migration support -
Included
Customer success manager -
Included
Priority phone support -
Included
Dedicated onboarding
Free trial available for large list sizes. Call +1 (800) 330-4838 or contact sales.
Premium
Send up to {numOfSends} emails each month.
Free Trial available for large list sizes
Free trial available for large list sizes. Call +1 (800) 330-4838 or contact sales.
The ultimate expert-assisted platform for growth at scale
Get our most comprehensive tools to engage your audience and increase sales, with the dedicated support of experts to migrate your data, provide strategic guidance, and more—exclusive to the Premium plan.
Get our most comprehensive tools to engage your audience and increase sales, with the dedicated support of experts to migrate your data, provide strategic guidance, and more—exclusive to the Premium plan.
-
Included
Unlimited seats & audiences -
Included
Migration support -
Included
Customer success manager -
Included
Priority phone support -
Included
Dedicated onboarding
Free trial available for large list sizes. Call +1 (800) 330-4838 or contact sales.
Premium
Send up to {numOfSends} emails each month.
Free Trial available for large list sizes
*Overages apply if contact or email send limit is exceeded.
Learn more
Free trial available for large list sizes. Call +1 (800) 330-4838 or contact sales.
Why do we recommend Standard?
Our Standard plan has the advanced automations and data-driven optimization tools you need to scale and save time.
Premium
|
Standard
Best value
|
Essentials
|
Free
|
|
Key Plan Features
|
||||
Starting Price
|
HK$2,755.28/mo for 10,000 contacts
|
HK$157.44/mo for 500 contacts
|
HK$102.34/mo for 500 contacts
|
HK$0/mo; limit of 500 contacts
|
Customer Support
|
Phone & Priority Support
|
24/7 Email & Chat Support
|
24/7 Email & Chat Support
|
Email support for first 30 days
|
Reporting & Analytics
|
Included |
Included |
Limited
|
Limited
|
Automated Customer Journeys
|
Up to 200 journey points
|
Up to 200 journey points
|
Up to 4 journey points
|
Not included |
No additional cost add-on
|
No additional cost add-on
|
Not included |
Not included |
|
Custom-coded Templates
|
Included |
Included |
Not included |
Not included |
Admin
|
||||
Monthly Email Sends
|
15X contacts
|
12X contacts
|
10X contacts
|
Max of 1,000/mo or 500/day
|
Users
|
Unlimited
|
5 Seats
|
3 Seats
|
1 Seat
|
Audiences
|
Unlimited
|
5 Audiences
|
3 Audiences
|
1 Audience
|
Role-based Access
|
5 Roles
|
4 Roles
|
2 Roles
|
Not included |
Email Marketing & Segmentation
|
||||
Forms & Landing Pages
|
Included |
Included |
Included |
Included |
Remove Mailchimp Branding
|
Included |
Included |
Included |
Not included |
A/B Testing
|
Included |
Included |
Included |
Not included |
Dynamic Content
|
Included |
Included |
Not included |
Not included |
Advanced Segmentation
|
Included |
Included |
Not included |
Not included |
Behavioral Targeting
|
Included |
Included |
Not included |
Not included |
Basic plans for smaller businesses
Get started with limited features on our Essentials plan. If your business has fewer than 500 contacts, try our basic Free plan.
Basic plans for smaller businesses
Get started with limited features with 15% off for 12 months on our Essentials plan. If your business has fewer than 500 contacts, try our basic Free plan.
Basic plans for smaller businesses
Get started with limited features with 25% off for 12 months on our Essentials plan. If your business has fewer than 500 contacts, try our basic Free plan.
Basic plans for smaller businesses
Get started with limited features on our Essentials plan. If your business has fewer than 500 contacts, try our basic Free plan.
Work with a trusted industry leader
Switch to Mailchimp with expert migration services
Minimize downtime and data gaps, import your audience, and connect your integrations. Our exclusive migration service is tailored to meet the needs of customers on our Premium plan.*
Easily get started with a personalized product tour
An onboarding specialist is here to help you get started with confidence—it’s included with Standard and Premium plans.*

Rates for nonprofits and charities
Mailchimp offers a 15% discount to nonprofits and charities. To request the discount, sign up for a free account, and contact our Billing team with your username and a link to your organization’s website.
Prefer to pay as you go?
Instead of paying a monthly recurring charge, you can buy email credits as needed through our Pay As You Go plan. It's best for infrequent senders.
FAQs
-
You can switch to a new plan at any time by going to the Billing page in your account. Select the plan you’d like to switch to and immediately start using new features.
-
We accept all major credit cards, PayPal, and (in select countries) direct debit. We also support transactions in a range of currencies.
-
After your Free Trial, if you hit your contact or sending limit, Mailchimp will automatically bill you for your overages. As long as you pay for your overages on time, we will not stop your campaigns or pause your account. In addition, if your audience size grows to (or email sends reach) the point where it would be more cost effective for you to be in a different contact tier during your Free Trial, Mailchimp may upgrade your contact tier so you are in a more economical tier when billing begins.
-
We do indeed. If you have more than 200,000 contacts, we have a high-volume plan that can meet your needs.
*Disclaimers
- #1 AI-powered email marketing platform: Based on December 2023 publicly available data on number of customers of competitors that also advertise using AI to enhance their email marketing and automation products and services.
- #1 email marketing and automation platform: Mailchimp is the #1 email marketing and automation platform based on December 2023 publicly available data on competitors' number of customers.
- 24X ROI Standard Plan: Based on all e-commerce revenue attributable to Standard plan users’ Mailchimp campaigns from April 2023 to April 2024.
- SMS Marketing: SMS is available as an add-on to US, UK, and AUS paid plans only. Application and agreement to terms is required before purchasing credits. Messages can only be delivered to contacts in the country selected. SMS credits are added to your account after purchase and approval. Credits are issued monthly and unused credits expire and do not roll over. MMS only available when sending to US contacts with US Standard and Premium plans. Pricing varies. See terms for details.
- Intuit Assist: Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimp’s various plans and pricing.
- Personalized onboarding: Onboarding services differ per plan and are available for new or upgraded users with a Standard or Premium plan for the first 90 days after account creation or upgrade. Onboarding services are currently offered in English, Spanish and Portuguese for Premium plans, and in English for Standard plans.
- Premium Migration Services: Premium Migration Services are available for certain new to Mailchimp Premium plan account holders in select countries that contact Sales to sign up for Mailchimp and discuss migration needs. Services available for the first 30 days after account creation. Eligibility and agreement to terms is required. See terms for details.
- Customer Success Management: Customer Success is included with select custom plans that spend at least $299 per month with Mailchimp, All calls with the Mailchimp customer success team are currently only available in English. Translation into select languages upon request.
- Phone support: All calls with the Mailchimp support team are currently only available in English.
- Custom Premium pricing: For users with more than 250,000 contacts, several plan options are available to align monthly email limits to your marketing needs. Please contact sales for further details and pricing.
- Up to 7x more orders: Up to 7x more orders with Customer Journey Builder automations generated through users' connected stores versus when they used bulk emails for Jan 1 2022 - Jul 1 2023 period. Features and functionality of CJB varies by plan.
- Up to 141% more revenue: Up to 141% more revenue for users' connected stores using predictive segmented emails versus non-predictive segmented emails for Jan 1 2022–Jul 1 2023 period. Standard and Premium plans only.
- Availability of features and functionality varies by plan type. For details, view plans and pricing.